KOHLER CO. AD SERIES
For this campaign, I created a conceptual ad series that shows you how Kohler Co. products feel to use. I choose to focus on conceptual idea of comfort rather than presenting products in a traditional way. And nothing is more comfortable than pillows and blankets! The visual direction plays with contrast, pairing sleek bathroom fixtures with flowing, warm blankets. A restrained color palette was also used throughout to maintain a cohesive, elevated feel that reflects Kohler’s branding while allowing a focal point stand out. Through composition, lighting, and photo manipulation, the series creates scenes that feel both surreal and inviting.
SKILLS: Concept Development, Type Layout, Photo Manipulation
SOFTWARE USED: Photoshop
