THE VILLAGE BOOKSMITH REBRAND
For this project, I reimagined the identity of The Village Booksmith, focusing on capturing the warmth and character of an independent bookstore. I approached the rebrand wanting to create a nostalgic feeling that reflects the feeling of getting lost in a good book. The direction draws inspiration from classic print culture while keeping the system flexible for modern use. Through typography, texture, and graphic elements, I created an identity that is a cohesive brand system that can live across signage, packaging, and promotional materials while maintaining
a strong, recognizable voice.
a strong, recognizable voice.
SKILLS: Brand Development, Logo Creation, Type Layout, Photo Manipulation
SOFTWARE USED: Illustrator, Photoshop
